Paid Media Manager

About the role

The Paid Media Manager will develop and execute paid media strategies to drive customer acquisition, engagement and revenue growth, working closely with internal teams and external agencies.

Key responsibilities

• Create and implement paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, programmatic networks and affiliates.
• Identify new paid media opportunities to enhance acquisition and brand visibility.
• Serve as primary contact for third‑party digital agencies, providing direction, feedback and overseeing performance.
• Plan, execute and optimise campaigns, managing budgets, targeting, creative development and A/B testing.
• Analyse data, generate insights and produce detailed performance reports for senior management.
• Manage paid media budget, track spend and adjust allocations to maximise ROI.
• Collaborate with product marketing, sales and customer insights teams and mentor junior members.

Required profile

• 4‑6 years of paid media management experience, including at least 2 years managing external agencies.
• Strong understanding of the mobile telecommunications industry and digital trends.
• Proven track record of managing large‑scale paid media campaigns.

Required skills

• Google Ads
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Programmatic advertising platforms
• Affiliate marketing
• A/B testing
• Data analysis and reporting