SEO/SEM Specialist

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. You will shape keyword strategies, optimise on‑page elements, run technical audits, and manage PPC campaigns to boost visibility and ROI.

Key responsibilities

• Perform ongoing keyword research, discovery, expansion and optimisation to drive organic traffic.
• Optimise website content, meta tags, landing pages and site structure for SEO and user experience.
• Conduct regular technical audits (site speed, crawlability, indexing, broken links) and coordinate fixes with developers.
• Launch and optimise paid search campaigns on Google Ads and Bing Ads to maximise ROI and minimise cost per acquisition.
• Develop and execute link‑building strategies to increase domain authority.
• Track, report and analyse website analytics (GA4), PPC initiatives and SEO performance metrics.
• Research competitor advertising, keyword strategies and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of current search engine algorithms, ranking factors and AI‑driven search trends.
• Reliable internet connection with backup supply for uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs (or similar)
• Google Ads
• HTML, CSS and JavaScript (development constraints knowledge is a plus)