Head of Digital

About the role

We are seeking a Head of Digital to lead our digital acquisition strategy and build an in‑house team that will drive growth for our telecom business. You will own the end‑to‑end performance of paid, social, affiliate and SEO channels while ensuring alignment with overall business objectives.

Key responsibilities

• Recruit, onboard and manage a digital team (Social Media Manager, Content Creator, Paid Media Manager, SEO Specialist, Affiliates Specialist).
• Define role‑specific KPIs and transition operational responsibilities from external agencies to the internal team.
• Optimize the website customer journey to improve user experience and conversion rates.
• Monitor agency performance, benchmark costs and services, and provide actionable recommendations.
• Analyse and report on acquisition metrics such as ROI and gross adds, identifying improvement opportunities.
• Collaborate with internal stakeholders and act as the primary liaison with the agency.

Required profile

• Proven experience in digital acquisition and sales within telecom or a related industry.
• Track record of recruiting and leading high‑performing digital teams.
• Strong analytical mindset with the ability to evaluate agency performance and spend.
• Excellent communication and leadership skills for cross‑functional collaboration.

Required skills

• Google Ads
• Facebook Ads
• SEO platforms
• Affiliate networks