YouTube Strategist – Remote Full-Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. In this remote position you will shape the end‑to‑end video content pipeline, from concept to performance analysis, driving brand awareness and measurable business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide creative teams on titles, thumbnails, descriptions, and video pacing to maximize click‑through rates and watch time.
• Monitor key metrics (retention, CTR, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social, paid, and product marketing to integrate YouTube videos across the marketing ecosystem.
• Identify and pursue monetization options such as brand sponsorships and merchandise integrations.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices, and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and craft data‑driven strategies.
• Excellent written and verbal communication for briefing creative teams and presenting insights.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio